DESKTOP: The Desktop App Has Arrived

Southwest Airlines recently launched their "Ding" desktop service and it has been an amazing success according to a DMNews story. Add this success to the Wall Street Journal's recent launch of Desktop News Alert, the continued success of Weather Bug, and iMedia's case study detailing the overwhelming popularity of Vail Resorts' SnowMate 2.0, and it's safe to say the desktop application has arrived.

Your website is paramount and email is your web activism backbone, but the computer desktop is the ultimate frontier of constant web access. Advocacy organizations should be lining up to get onboard this new online communication channel.