BLOGS: Survey Says, "Blog Readers: Educated, Politcally Active"

Blogads new blog reader survey is out and there is some interesting audience data. Blog readers -- or at least blog survey takers -- are mostly male (75.5%), over 30 (75%), and most have a household income over 90k (43%).

Advocacy groups should note that in the last 12 months:

• 71.9% -- Signed a petition
• 66% -- Written or called any politician at the state, local, or national level
• 43.8% -- Written a letter to the editor of a newspaper or magazine or called a live radio or TV show to express an opinion
• 43.2% -- Attended a political rally, speech, or organized protest of any kind

Fundraisers should note that 68% of blog readers gave online to a cause or campaign.