SMS: Connecting With Your Base Through Mobile Phones

Interesting harvesting tactic mentioned below with a lot of potential for progressive organizers staging rallies, events, or conferences. You don't have to be Bon Jovi to jump on the mobile communications train. Rock The Vote has had over 120,000 people sign up for it's mobile SMS service.

CelebrityTextChat is a new SMS or "text messaging" service from American IDC Corp. and Smart Entertainment that allows celebrities to be in direct contact with their fans through their mobile phones.

The service is very simple to use: Say for example Bon Jovi is playing at the Staples Center in Los Angeles. 50,000 people enter the arena, and Bon Jovi asks them to sign in by sending the message BON JOVI to the number 76278. 30% of the arena responds to Bon Jovi's request, and within minutes, Bon Jovi has 15,000 loyal fans who have opted-in to his fan club. [ PDATracker ]