RICH MEDIA: The Dogear Peelback Ad

In a move that might actually make rich media acceptable, CMP Media's TechWeb Network, yesterday, announced the launch of a new ad unit - the Dogear Peelback. The Dogear Peelback is an animated graphic that resembles a folded over page corner, or dogear. The ad unit, which sits quietly in the corner of the page until activated by mouseover, can be customized to include the client's logo or other creative. When a user 'mouses' over the dogear, the entire page peels back to reveal the advertiser's landing page behind the TechWeb Network news page. The effect gives advertisers a about half of the page real estate. View the demo here. [ Adrants ]