Monday, February 28, 2005

LANDMINES: The UN PSA Nobody Will Air

Very powerful PSA that drives home the deadly reality of landmines around the world. If you want to do something about landmines, we suggest Adopt-A-Minefield.
Since December, Richard Kollodge of the United Nations Mine Action Service has been trying to get TV to run a PSA underscoring the dangers of land mines. CNN, Lifetime Television and ABC affiliates KGOT-TV and WJLA-TV have flatly refused, he said. Dozens of other broadcasters are ducking the issue. Each year nearly 20,000 people are killed or seriously injured by land mines in 80 countries. Mr. Kollodge's job is to do something about it. [ AdAge ]

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