CAUSE MARKETING: Nike's Stand Up/Speak Up Campaign

Nike's campaign to Stand Up/Speak Out against racism in football (ummm, soccer) is being met with skepticism by European anti-racism activists who refuse to take Nike's money. As is usually the case these days there is a colored wristband for sale and while it may or may not have a swoosh on it, it most certainly will be perceived as a Nike product to anyone who sees someone wearing it.