EMAIL: Double Open, Click, And Conversion Rates?

A very informative email case study from Marketing Sherpa. Would love to test this.

Want to double your email open, click, and conversion rates? It's not a dream, it's not hype ... this is a real story about a real marketer who used a simple tactic you can use too. Stan Ades at Pacific Shaving Company split his house list into two segments: at-home addresses and at-work addresses. Then he mailed at-works during business hours, and at-homes on the weekend. It really, really worked. [ Marketing Sherpa ]