VIRAL: Viral's Popularity May Undo Viral Effect

Viral marketing may have jumped the shark, now that The New York Times covered the practice of inspiring viewers to spread ads. More than even other word-of-mouth marketing methods, viral marketing is a tactic that must be perceived as somewhat subversive to actually work. The increasing popularity of the tactic among even large marketers such as fast food giants and paper towel makers may make audiences inured to future efforts. [ Marketing Vox ]