VIRAL: People Love To Send Holiday E-Greetings

Media Post has a story by way of media head-counter, Nielsen, about the popularity of e-greetings cards this last St. Patricks Day.

Suprisingly, this year consumers were almost as likely to send an e-greeting on St. Patrick's Day as on Valentine's Day, Nielsen//NetRatings reported this week. Driven by St. Patrick's Day cheer and good spirits, e-greeting card sites jumped 63 percent week-over-week for the week ending March 20, Nielsen found. That week the e-greeting card category drew over 5.1 million unique visitors, reaching more than 4.6 percent of active Netizons--not bad, considering that this year's Valentine's Day holiday week drew 6.2 percent of all active home Web users to e-greetings sites.

E-postcards are a simple way to get fans of your site to invite lots of new people to your site and your issue. Viral! Why not ride the holiday e-greeting wave and offer and promote unique message-centric e-postcards for all the major and semi-major holidays? (Even daylight savings is becoming a minor holiday celebrity according to some marketers.) Just a minor creative investment could yield some solid returns.