DONOR LISTS: Schiavo Donor List Allowed To Die?

Yesterday we mentioned the NYT story about the Schiavo donor list being sold. It looks like the negative attention from the Times story may have caused Response Unlimited to look deep into their direct marketing soul and reevaluate their ghoulish behavior...or maybe they just decided to stop crowing about selling the list until after Terri has died.

Broker Removes Schiavo List From Catalog
A list of donors to a fund set up by the parents of Terri Schiavo apparently was no longer advertised in a catalog of lists from broker Response Unlimited as of yesterday after a report in The New York Times. Response Unlimited had advertised the Terri Schindler-Schiavo Foundation Active Donors list as early as March 15. An ad on the broker's Web site had offered 6,198 2005 donor names and 4,439 opt-in e-mail addresses. As of yesterday, a link to the ad found through a Google search led to a page that stated, "This list is not a managed property of Response Unlimited, contact for details." A call to Response Unlimited president and founder Philip Zodhiates was not returned yesterday. [ DMNews ]