CULTURE: Tie A Yellow Arrow...

The YellowArrow project brings new meaning to NYC tour guides by merging together stickers, graffiti and interactivity. Residents can place yellow arrow stickers on spots around the five boroughs as a way to draw attention to meaningful, overlooked places. When you visit NYC and see an arrow, you send a text message to YellowArrow with the sticker's specific ID number and you immediately receive a message back about why the point is important to someone.

YellowArrow takes the medium of stickers to the next level by connecting people and what makes them feel good about their environments. It's also a way to bring authenticity to "place" and say, "check it out." And for those that find them, it's about discovery. Christopher Allen, one of the project's originators says, "It's a network of people who are passionate about the place they live. It's a chance to be involved in a collective art project."

Yellow Arrow first emerged on the Lower East Side of New York in May 2004, and has now reached almost every state in the U.S. Localizing the global is next - people outside of the U.S. have been requesting arrows. [ Influx ]